
MINU
an illuminating and protective product range for coloured hair
MINU is formulated with a blend of natural ingredients, including Salina caper blossom extract, a sustainably sourced ingredient from Italy rich in amino acids and polyphenols, which help protect and nourish hair colour. The products of the MINU line, including MINU Shampoo, MINU Conditioner, MINU Hair Mask and MINU Hair Serum will help you protect and prolong the tone and intensity of your colour, especially if used in combination with our Alchemic range of shampoos and conditioners with pure pigments to intensify and brighten colour.

MINU Shampoo is a protective shampoo for coloured hair made with a gentle formula that doesn’t strip the hair, gently cleansing while boosting hydration and lasting shine. Characterized by a rich and full-bodied foam, preserving the vibrancy of your coloured hair, with ingredients that help to nourish and protect your strands through the fall and beyond.
MINU Shampoo: For Glossy, Colour-Protected Hair
Conditioner: Hydrate Your Coloured Hair
MINU Conditioner is a protective conditioner specifically formulated to hydrate and illuminate colour-treated hair. It helps preserve colour, adds vibrancy, and helps manage damaged strands from overprocessing or bleaching. By deeply hydrating strands, hair colour appears more vivid and holds onto colour more effectively, keeping your hall hair colours fresh between salon visits.

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MINU Hair Mask: Deep Conditioning for Vibrant Colours
MINU Hair Mask is a mask for coloured hair designed to deeply nourish your autumn hair colours, making your hair soft and silky, while extending the life of your colour. It’s deeply hydrating, without weighing the hair down. Use it once or twice a week (depending on the condition of your hair) all season long to keep your colour vibrant though fall.
MINU Hair Serum: Keep Your Colour Shiny and Bright
MINU Hair Serum is a protective leave-in treatment serum for coloured hair. With a moisturizing formula that protects your fall hair colour, extending its duration and giving lots of shine. If your hair is coarse, apply MINU Serum to towel dried hair after MINU Conditioner. If it's fine, use it in place of the conditioner.




